Median HHI: $74,700
Median Home Value: $255,000
Median Age: 46.7
Household Income
$100,000+…………..34%
$75,000-$99,000……..16%
$50,000-$74,999……..14%
$35,000-$49,999……..15%
<$35,000……………21%
Education
College Graduate +…..30%
Post Graduate……….10%
Any College…………62%
Gender
Female……………..52%
Male……………….48%
Marital Status
Married…………….54%
Single……………..34%
Widowed…………….6%
Divorced/Separated…..6%
Age
18-24………………18%
25-34………………17%
35-44………………12%
45-54………………22%
55-64………………16%
65+………………..15%
Residence
Own Home……………68%
Rent/Other………….32%
Source: 2013 Scarborough Chicago Market Study (Release 2); Cume Media Audiences (Print Daily/Sunday: Online 30 Day)