Daily Herald Print Readership Profile

Median HHI: $74,700
Median Home Value: $255,000
Median Age: 46.7


Household Income

$100,000+…………..34%

$75,000-$99,000……..16%

$50,000-$74,999……..14%

$35,000-$49,999……..15%

<$35,000……………21%

Education

College Graduate +…..30%

Post Graduate……….10%

Any College…………62%

Gender

Female……………..52%

Male……………….48%

Marital Status

Married…………….54%

Single……………..34%

Widowed…………….6%

Divorced/Separated…..6%

Age

18-24………………18%

25-34………………17%

35-44………………12%

45-54………………22%

55-64………………16%

65+………………..15%

Residence

Own Home……………68%

Rent/Other………….32%



Source: 2013 Scarborough Chicago Market Study (Release 2); Cume Media Audiences (Print Daily/Sunday: Online 30 Day)