Daily Herald Print Readership Profile

Median HHI: $92,156
Median Home Value: $357,547
Median Age: 46.5


Household Income

$100,000+…………..33%

$75,000-$99,000……..17.2%

$50,000-$74,999……..13.8%

$35,000-$49,999……..7.1%

<$35,000……………28.9%

Education

College Graduate +…..29.1%

Post Graduate……….16.2%

Any College…………58.3%

Gender

Female……………..50%

Male……………….50%

Marital Status

Married…………….43.5%

Single……………..43.6%

Widowed…………….6.7%

Divorced/Separated…..6.2%

Children in HH

Have 1+ children……….36.7%

Age

18-24………………21.7%

25-34………………14.4%

35-44………………13.1%

45-54………………10%

55-64………………16.3%

65+………………..24.5%

Residence

Own Home……………58.2%

Rent/Other………….41.8%


Source: 2021 Scarborough Chicago Market Study (R2); Cume Media Audiences (Print Daily/Sunday: Online 30 Day)