Reflejos Audience Demographic

Median HHI: $47,096
Median Home Value: $110,643
Median Age: 37

Household Income

$100,000+…………..8.3%

$75,000-$99,000……..5.4%

$50,000-$74,999……..5.2%

$35,000-$49,999……..37.5%

<$35,000……………43.6%

Education

College Graduate +…..17%

Post Graduate……….8.3%

Any College…………24.7%

Gender

Female……………..51.9%

Male……………….48.1%

Marital Status

Married…………….54.5%

Single……………..45.3%

Widowed……………..2%

Divorced/Separated…..0.0%

Children in HH

Have 1+ children……….36.7%

Age

18-24………………26.6%

25-34………………17.7%

35-44………………37.3%

45-54………………5.8%

55-64………………12.1%

65+………………..0.5%

Residence

Own Home……………44.6%

Rent/Other………….55.4%


Source: 2021 Scarborough Chicago Market Study (R2); Reflejos Cume Media Audiences (read past 6 months)