Median HHI: $47,096
Median Home Value: $110,643
Median Age: 37
Household Income
$100,000+…………..8.3%
$75,000-$99,000……..5.4%
$50,000-$74,999……..5.2%
$35,000-$49,999……..37.5%
<$35,000……………43.6%
Education
College Graduate +…..17%
Post Graduate……….8.3%
Any College…………24.7%
Gender
Female……………..51.9%
Male……………….48.1%
Marital Status
Married…………….54.5%
Single……………..45.3%
Widowed……………..2%
Divorced/Separated…..0.0%
Children in HH
Have 1+ children……….36.7%
Age
18-24………………26.6%
25-34………………17.7%
35-44………………37.3%
45-54………………5.8%
55-64………………12.1%
65+………………..0.5%
Residence
Own Home……………44.6%
Rent/Other………….55.4%
Source: 2021 Scarborough Chicago Market Study (R2); Reflejos Cume Media Audiences (read past 6 months)