Audience Size, Exclusivity and Quality

Daily Herald Newspaper Print

More than 965,000 adults in the Chicago market read the Daily Herald in print or digital versions, or read Reflejos[1].

Exclusivity

Our readers are not effectively reached by other metropolitan Chicago newspapers[2].

75% of Daily Herald readers read Daily Herald exclusively
Only 26% read both Chicago Sun Times and Daily Herald

Affluence

The Daily Herald audience is more upscale than audiences of other Chicago newspapers[3].

Print/Online Audience

HHI $75,000+
Own Residence
Median HHI
Median Home Value

Daily Herald

49%
71%
$74,040
$247,446

Chicago Tribune

48%
70%
$72,239
$234,668

Chicago Sun-Times

37%
64%
$56,702
$195,018


[1] Source: Daily Herald Net Combined Audience (unduplicated) in the Chicago DMA+ Market – Past 7 Days Print & Past 30 Days Online; plus Reflejos Read in Past Six Months (unduplicated) in the Chicago DMA+ Market. Source: Scarborough Release 2 2013
[2] Source: Scarborough Release 2 2013 – Duplication/Exclusive Readership is based on the DMA+ Geography and Daily Readership of the Daily Herald.
[3] Source: Scarborough Release 2 2013 – Integrated Newspaper Audiences (INA) in the Chicago DMA+ Geography.