Daily Herald Newspaper Print
More than 965,000 adults in the Chicago market read the Daily Herald in print or digital versions, or read Reflejos[1].
Exclusivity
Our readers are not effectively reached by other metropolitan Chicago newspapers[2].
Affluence
The Daily Herald audience is more upscale than audiences of other Chicago newspapers[3].
Print/Online Audience
HHI $75,000+
Own Residence
Median HHI
Median Home Value
Daily Herald
49%
71%
$74,040
$247,446
Chicago Tribune
48%
70%
$72,239
$234,668
Chicago Sun-Times
37%
64%
$56,702
$195,018
[1] Source: Daily Herald Net Combined Audience (unduplicated) in the Chicago DMA+ Market – Past 7 Days Print & Past 30 Days Online; plus Reflejos Read in Past Six Months (unduplicated) in the Chicago DMA+ Market. Source: Scarborough Release 2 2013
[2] Source: Scarborough Release 2 2013 – Duplication/Exclusive Readership is based on the DMA+ Geography and Daily Readership of the Daily Herald.
[3] Source: Scarborough Release 2 2013 – Integrated Newspaper Audiences (INA) in the Chicago DMA+ Geography.