Fittest Loser


The Fittest Loser Challenge is an annual weight-loss competition that promotes health and fitness. The competition is comprised of two separate challenges that occur side by side: The Main Challenge, in which 5 or 6 individuals work one on one with a trainer to compete to lose the greatest percentage of body weight, and the Workplace Challenge, in which teams of five work together to compete against other teams to lose the greatest percentage of body weight as a team.

Throughout the challenge, the Health and Fitness section contains weekly stories and updates about the individuals and teams, and the annual competition has a loyal following. In 2014, more than 160 individuals applied to compete in the Main Challenge and more than 30 Workplace Challenge teams competed to win the Community and Corporate Challenge awards.

The 12-week competition culminates in the Fittest Loser Finale, at which we announce the winners. This popular event draws readers with an interest in health and fitness, and sponsors enjoy face-to-face interaction with this dedicated audience.

Check out some photos from the 2014 Fittest Loser Finale:


Sponsorship entitlement packages are customized to meet the needs of each company, but generally include logo presence, digital and print advertising, and a booth at the event.

A limited number of industry exlusive Presenting Sponsorships are available, and include a robust multi-media marketing package. Presenting Sponsors’ company name and brand are tied to the special award they present.

To discuss options for your business, contact the event team today!